Episode 9: The Power of Niching, with Sharn Khaira

In this episode I talk to the wonderful Sharn Khaira, founder of the Asian Female Entrepreneur Collective.

We chat all about how getting really niche with your audience is an absolute no brainer! And how family stories and experiences impact our money making…

WE TALK ABOUT…

4:45 How Sharn got to the place where she could talk openly about money

7:00 The balance to be struck between bragging and avoiding money talk

9:20 The cultural and mindset blocks that Asian women face

10:40 Combatting the pressure to just feel grateful for what we have

11:50 How Sharn's niche works for her

15:15 Creating supportive female communities in the face of patriarchal conflict

19:30 Sharn's family background in relation to money and business

22:20 Self-made millionaires in the family

27:15 What 2020 has taught Sharn about business

30:37 Working too hard in 2020

33:24 My quick-fire questions

JOIN ME!

If this episode has struck a chord with you I’d love to invite you to join my free Facebook Group Money Making Women, and come and share your thoughts on today’s episode!

Follow me on Instagram @ray_dodd

Rate, review and subscribe at Apple Podcasts, Spotify, and wherever you find your podcasts.

LINKS FROM THIS EPISODE

You can find Sharn on Facebook at Asian Female Entrepreneur Collective

And follow her on Instagram @asian_female_entrepreneur

This episode was edited by Emily Crosby Media.