Still second-guessing your prices? Charging the same rates for years, even though your skills have grown? It’s time to shift your pricing from uncertain and reactive to clear and strategic -without all the guilt or over-explaining.
In this 5-day intensive, you’ll confidently set prices that work for you—and stop justifying your rates once and for all.
Is your pricing approach keeping your business small?
Right now you feel like…
You've been charging the same rates for two years (or more), even though your expertise has grown substantially, but every time you consider raising them, that inner voice whispers: "No one will pay that."
You fear being viewed as "scammy" or "money-hungry" if you charge more, even though you'd never judge others for pricing confidently
You've found yourself saying "I don't want to take their money" - as if receiving payment for valuable work is somehow exploitative or wrong
You find yourself constantly adding bonuses and extras to 'justify' your prices, caught in a cycle of over-delivering to manage your pricing guilt
You spend more time worrying about what others can afford than planning for what your business needs to thrive, perpetually postponing the business growth and financial freedom you're capable of creating
When Your Pricing Supports You, Everything Shifts
What if instead of doubting and overthinking…
You announce your new prices with absolute clarity and conviction—no apologies, no justifications—just the quiet confidence of someone who knows the value their work delivers
Your higher prices attract dream clients who show up fully committed, implement everything you teach, and achieve breakthrough results that become your most powerful testimonials
You break free from the relentless hustle of low-price, high-volume business models, creating sustainable income streams that give you more breathing room and creative energy
You respond to "that's too expensive" comments with a knowing smile rather than panic, understanding that price objections are simply the beginning of a conversation—not a rejection of your value
You price your offers strategically—knowing that every client who invests is fully committed, every sale builds momentum, and every decision supports the business you’re here to create.
That's exactly what The Confident Pricing Intensive delivers—in just 5 days.
By the End of This Intensive, You will:
✔ Know exactly why you’re pricing the way you are—so you stop second-guessing yourself and your prices.
✔ Feel solid in your pricing, even when doubts creep in.
✔ Finally stop the cycle of set a price → panic → change it → panic again.
✔ Have a simple, clean pricing approach that works for you—without guilt, hesitation, or fear.
What We’ll Cover in This Intensive:
Pricing Clarity: How to stop overthinking and choose a price you actually believe in.
Money Mindset & Pricing Fears: Unpacking the guilt, fear, and ‘what ifs’ that cloud your pricing.
Confident Selling: How to state your prices without flinching (and get people to say yes).
Raising Prices Without Losing Clients: How to adjust your prices without scaring people away.
Pricing isn't a measure of your worth—it's a strategic decision.
Owning your prices is one of the most straightforward ways to make more money in your business. It doesn't require complex marketing strategies or endless content creation. You don't need to learn complicated new skills or triple your following.
You just need to get comfortable charging prices that actually work for your business.
(Of course, "just" is doing a lot of heavy lifting in that sentence, isn't it?)
That's because pricing isn't just a math problem – it's a feelings challenge. To price confidently, you need to address both.
Hey there, business owner who knows there's more.
I've spent years unravelling the conditioning that keeps women's work undervalued and women undervaluing their work.
Every time I hesitated to raise my prices, I found myself staring at the screen, heart racing a bit, finger hovering over the "update" button—I was perpetuating a system designed to keep us playing small.
Those whispers of "you're being greedy" or "no one will pay that"—they're not your truth. They're inherited limitations from a world that's afraid of people like you stepping into their full power.
Your prices should support a sustainable, thriving business—not just 'feel safe.'
By the end of our five days together, you'll start showing up more confidently, creating offers that truly serve your clients, and stepping into the leadership role you were meant to have.
You’ve done the maths
Your coach has told you to raise your prices
Maybe even a client has (awkwardly) pointed it out
So why does it still feel so hard?
Because pricing isn’t just numbers—it’s the invisible conditioning that makes you second-guess every price tag.
Introducing:
The Confident Pricing Intensive
The Confident Pricing Intensive is a radical 5-day deep dive that will completely transform how you think about, talk about, and set prices - dismantling the pricing patterns that have been keeping your business small.
This isn't just a programme - it's your escape route from the endless cycle of undercharging, over-delivering, and burning out. In just five days, you'll learn my "Clean Pricing" methodology that helps you set prices that feel expansive, attract dream clients, and create the kind of business sustainability you've been dreaming about.
Forget everything you've been told about pricing being just a numbers game. We're going to unpack the deep conditioning that keeps you playing small - those whispers of "you're not worth it" or "people won't pay that" - and replace them with a pricing strategy that's powerful, confident, and uniquely yours.
Here's what you'll get:
5 x 30-min Live Teaching Sessions – kicking off on Monday 31st March at 10:30am (and at the same time everyday that week) Learn to identify pricing patterns & apply Clean Pricing
Hot Seat Coaching – Personalised strategy to break through pricing resistance
The Full Pricing Toolkit – Spreadsheets, pricing templates, & practical scripts
Dedicated Slack Community – Daily support & accountability
Lifetime Access to All Recordings – Revisit anytime pricing resistance creeps in
Daily Mindset Prompts – Shift out of underpricing habits for good
But this isn't just about the live experience— as well as the recordings of the 5 Lives, you'll also walk away with practical tools you can use immediately and for years to come.
The Complete Pricing Toolkit You'll Keep Forever:
* Do-The-Maths Spreadsheet – Finally know exactly what to charge with this simple calculator that removes the guesswork
* Price Increase Email Templates – Ready-to-use scripts for confidently announcing your new rates (without apologies)
* The Pricing With Feeling Flowchart – Your decision-making roadmap for every future pricing question
* Clean Pricing Questions Framework – The exact questions to ask yourself to keep your pricing aligned and confident
* Personalised Pricing Affirmations – Custom mindset tools to maintain your pricing confidence long after the intensive
These practical tools aren't just theory—they're the exact resources you'll use immediately to transform your pricing approach and continue using whenever pricing challenges arise in future.
Doors close Friday, Friday 28th March and we kick off on Monday 31st March
Your 5-Day Pricing Transformation Journey
Day 1: Understanding Pricing Feelings & Your Money Conditioning
We'll start by introducing my powerful "Clean vs. Gunky Pricing" framework. You'll learn to distinguish between pricing that feels "stretchy" (healthy growth) versus "sick" (conditioning alarm bells), and understand how societal expectations create the harmful "kindness at all costs" mindset that's keeping your prices low.
The tangible shift: You'll stop feeling guilty about wanting to charge more. The weight of pricing shame will lift as you recognise these feelings as conditioned responses rather than truth. You'll finally understand why you've been sabotaging your own pricing decisions.
Day 2: Identifying Your Gunky Pricing Patterns
On day two, we'll uncover the telltale signs of Gunky Pricing you might be experiencing. The most powerful realisation? Learning to "get out of your clients' wallets"—recognising how making financial decisions for others is actually disempowering rather than kind.
The tangible shift: You'll catch yourself in real-time when you start to make assumptions about what others can afford. Your sales conversations will become cleaner and more respectful as you trust clients to make their own financial decisions. You'll stop pricing from a place of fear about what others might think.
Day 3: Cleaning Up Your Pricing (The Practical Side)
It's time to get practical! Learn the difference between price tags that feel restrictive versus prices that create possibility.
The tangible shift: No more arbitrary pricing! You'll have concrete numbers that actually make sense for your business. You'll stop copying competitors or low-balling yourself. Your confidence will soar because your prices will be rooted in reality rather than fear.
Day 4: Group Coaching Day (Extended Session)
Our most powerful day features extended hot seat coaching where we apply the Clean Pricing framework to specific business scenarios just like yours. We'll draft actual price increase communication plans using proven templates.
The tangible shift: Theory becomes practice as you see exactly how to handle your specific pricing challenges. You'll have ready-to-use language for announcing your new prices with confidence rather than apology. This is where the biggest breakthroughs happen!
Day 5: Maintaining Clean Pricing & Implementation
Master powerful responses to "that's too expensive" conversations without defaulting to discounts. Practice the essential Clean Pricing questions ("Can I show up fully at this price?" "Am I pricing from conviction rather than fear?") and learn The Detachment Practice that finally separates your worth from your prices.
The tangible shift: Price objections will no longer send you into a spiral of self-doubt. You'll have a concrete timeline for your next price increase, creating accountability for actually implementing what you've learned. Most importantly, you'll have tools to maintain your pricing confidence for the long haul.
This isn't just about raising your prices.
It's about reclaiming your power, transforming how you serve your clients, and creating the kind of business that makes you proud every single day.
Your Investment
Transform your pricing mindset in just 5 days
The Confident Pricing Intensive gives you everything you need to break free from people-pleasing pricing patterns and start charging with clarity and conviction.
One payment =£197
Payment Plan = £99 x 2 monthly payments
Doors close Friday, 28th March
What you'll receive:
5 daily live teaching sessions (30 mins each) with powerful frameworks to transform your pricing approach
Hot seat coaching to address your specific pricing challenges
The complete Pricing Without Apology Toolkit (spreadsheet, email templates, flowchart, and affirmations)
Dedicated Slack community for support throughout the intensive
Lifetime access to all recordings and resources
This isn't just about raising your prices—it's about reclaiming your power in every money conversation and creating the kind of business that truly reflects your value.
Remember, your expertise continues to grow with every client you serve. As you, your skills and your confidence develop, your pricing deserves to evolve too.
This intensive is your opportunity to ensure your prices truly reflect the transformation you provide.
Hi, I'm Ray Dodd, a money mindset coach and business strategist who helps online business owners break free from pricing anxiety and charge what they're truly worth.
I help entrepreneurs transform their relationship with money by dismantling the societal conditioning that keeps them undercharging. My approach isn't just about spreadsheets—it's about cleaning up the "money gunk" that blocks your business growth and limits your clients' results.
For 8 years, I've helped hundreds of entrepreneurs raise their prices confidently, creating businesses that are both profitable and aligned with their values. Because the world needs more wealthy people who give a shit, and that includes you.
The Confident Pricing Intensive is your pathway to breaking free from people-pleasing pricing patterns and creating a money mindset that supports your most ambitious business goals - delivering massive shifts in just five days that most entrepreneurs spend years trying to achieve.
Take action now to transform your relationship with pricing and unlock the sustainable business growth you know is possible.
This intensive is for you if:
You KNOW it's time to raise your prices but find yourself staring at the screen, finger hovering over that ‘update’ button, wondering if you're about to destroy everything you've built
You've been charging the same rates for so long that when you look at them, you actually feel a bit embarrassed. You know your skills have grown exponentially since you set them
You catch yourself adding yet another bonus to your offer (that you never planned to include) just to make it feel "worth it"
You have big, exciting ambitions for your business that feel frustratingly out of reach—not because you lack the skills, but because your pricing is keeping you playing small
You want to be the kind of business owner who states their prices with a calm smile, not the one who feels like apologising the minute the money conversation begins
Clean Pricing is Your Pathway to Business Confidence
This intensive is an immersive, transformative experience designed to help you break free from pricing anxiety and create a money mindset that supports your most ambitious business goals - delivering massive shifts in just five days that most entrepreneurs spend years trying to achieve.
5 Live Teaching Sessions That Change Everything In just one week, you'll completely transform your relationship with pricing. These aren't just theoretical conversations - we'll do real, practical work to unravel years of money conditioning in a matter of hours. You'll get personalised coaching that creates breakthroughs most business owners spend months or even years trying to achieve.
Hot Seat Coaching for Your Unique Pricing Challenges No two businesses are the same, which is why I'm dedicating entire sessions to working through your specific pricing blocks. In just one focused week, you'll make more progress on your money mindset than you have in years of second-guessing and self-doubt.
A Toolkit That Goes Beyond Just Numbers This isn't about a spreadsheet - it's about completely rewiring how you think about money in just five days. You'll get my complete Pricing Toolkit, designed to create rapid, sustainable shifts in how you approach pricing, value, and business growth.
Why This Matters Right Now:
Every day you hesitate, you’re leaving money and momentum on the table. Meanwhile your expertise is growing. Your value is increasing. But if your prices don’t reflect that, your business won’t either.
By next week, you could still be stuck in the same cycle—or you could be confidently charging what works.
While you're hesitating to raise your prices:
Your business expenses continue to increase
Your expertise and skills are growing more valuable
Other business owners in your space are owning their prices fully
Your ideal clients are investing elsewhere with practitioners who price with confidence
The cost of waiting isn't just financial—it's the mental energy you spend second-guessing yourself, the confidence you lose each time you undercharge, and the slow erosion of your belief in what's possible for your business.
Doors close on Friday 28th March and the Intensive begins on Monday 31st March at 10.30am
If You’ve Been Putting Off Your Pricing, This is Your Sign to Fix It NOW:
If pricing has been on your “I’ll figure it out later” list, this is your wake-up call.
Every day you underprice, you’re leaving money on the table.
Every time you hesitate to state your prices confidently, you make selling harder.
The sooner you untangle your pricing worries, the sooner you make more money with ease.
FAQs
How is the Confident Pricing Intensive delivered?
We start on the 31st May and run live every day that week. With 30 min live videos each day. You can join live or catch up on the replay
Is this live or self-paced?
This is primarily a live experience taking place over five days. You will have lifetime access to the recordings. If you want hot seat coaching on the Thursday, you will need to be there in person that day. Do not worry if you can’t make every single moment live, this stuff is powerful however you consume it.
How long do I have access to the materials?
You get lifetime access to all recordings and resources, including any future updates to the Pricing Toolkit.
Will this work for my type of business?
If you're a service-based entrepreneur who sets your own prices and feels any resistance around charging what you're worth, this intensive is designed for you. The principles of Clean Pricing work across industries and business models.
What if I'm brand new to business?
That’s totally ok! What a great way to start off pricing in ways that actually support you!
Do I need to have a specific offer ready to price?
Not at all! The intensive works whether you have a specific offer to price or simply want to develop a healthier relationship with pricing in general. Many participants use this as preparation before launching something new.
Still have questions?
If you have any questions that aren't answered here, I'd love to chat! Pop me a DM on Instagram @Ray_Dodd or email hello@raydodd.co.uk and I'll get back to you as soon as possible.