Sell Without Shame:
Your Guide to Bold, Authentic Money-Making
A self-paced course for ambitious business owners who are ready to break free from how they've been conditioned to stay small, and start selling - unapologetically, honestly, and in a way that feels like you.
Picture this (and tell me if it feels a bit too familiar...)
You're not making the money to match your expertise, effort OR ambitions!
and you're done pretending that doesn't bother you.
You’re getting stuck in endless cycles of "should I post this?" and "is this too much?"
You want to feel confident in your selling WITHOUT compromising your values.
You know your work is worth more - but you and pricing? It's complicated
You want to stick to your prices even when you hear “how much!?”
Right now…
You are staring at your screen and you know you should be selling.
You've got amazing offers that could genuinely help people. But the thought of showing up to sell every day makes you feel physically uncomfortable.
But instead of selling, you're:
* Re-organising your automations for the third time this week
* Writing yet another Instagram caption that you'll probably never post
* Creating another freebie that's "just one more edit" away from being read
* Giving away hours of free advice in DMs because asking for money feels selfish
* Adding more and more bonuses to justify your prices
Meanwhile, your brilliant offers are sitting there, gathering digital dust, while you try to find the "right" way to sell them.
Meanwhile, the ambitious part of you longs to…
Wake up and share your offers as naturally as making your morning tea. No overthinking, no second-guessing - just showing up fully, knowing that your consistent visibility means consistent income.
Actually get excited about selling because you now know that your right people aren't just ok with seeing your offers daily - they're waiting for them!
Have money conversations that feel electric instead of awkward - not because you've become some pushy sales machine, but because you genuinely believe in the value of what you offer (and your bank balance is starting to reflect that belief).
Act like the business owner whose content you’re secretly obsessed with- the one who shows up on repeat, takes up space boldly, and makes great money while doing it!
Make more money than ever, BECAUSE you're being more you than ever - no more pretending your ambitions are smaller than they are, no more hiding your genuine desire for money and impact (imagine finally admitting you want that £10k month and then... actually having it)
Let's talk about what's really going on here...
You're not struggling with selling because you're bad at it. You're struggling because you've been conditioned to believe that being shamelessly ambitious, obviously successful, highly visible, and well-paid somehow makes you less worthy of being liked and respected.
Think about it:
You apologise before stating your prices - because we're taught that asking for money is somehow greedy.
You worry about posting too often - because women who take up space are "attention-seeking".
You agonise over whether your prices are "fair" - while watching others confidently charge twice as much.
You give away hours of free advice - because helping people should matter more than making money, right?.
And don't even get me started on traditional selling advice. "Be more aggressive!" "Never take no for an answer!" "Always be closing!" 🤢
No wonder it feels wrong. These tactics weren't created for people like you. They weren't designed for business owners who care deeply about their clients, who want to make money AND make a difference.
PLUS the very things you've been taught to tone down - your empathy, your desire to help, your natural way of connecting with people - these are actually your biggest selling assets.
But here's what happens when you stay stuck in this conditioning:
You keep playing small while watching others succeed
You stay financially stretched while giving away your best work for free
Your impact stays limited because you're afraid to be "too much"
Meanwhile, the people who don't care about making ethical, client-centered offers? They're out there making all the money.
Here's what I know for sure: The world needs more thoughtful, socially-conscious business owners making great money. But first, we need to unpack all these stories about what selling "should" look like.
This is exactly why I created Sell That Thing...
The self-paced course for online business owners who want to do this selling thing differently. Boldly, honestly and joyfully.
Most sales courses just give you templates and tactics. But in Sell That Thing you’ll experience something much more powerful: Both the mindset shifts AND the practical tools to show up and sell consistently.
Unlearn the conditioning and overthinking that stops you making more sales.
Discover selling techniques that allow you to sell boldly, honestly and authentically with your values fully intact.
Adopt a unique take on selling that allows you to be YOU, and transforms your mindset around money.
This isn't about pushing through the discomfort of selling - it's about removing it entirely.
“I just hit my sales target for this run of my e-course, selling at a higher price than last year. There is no doubt that it was your teachings that gave me the confidence and tenacity to do it. Thank you, I'm so glad I took this course. You've totally changed the way I think about selling.”
Laura Pashby, Circle of Pines
“When I think about a Sliding Doors scenario where I didn't buy this course it makes me want to be sick on my shoes. It's been transformational. Thank you Ray Dodd!”
Penny Smith
Here’s what’s inside
To transform your relationship with selling…
Module 1: Your Powerful Selling Mindset
You don’t find selling hard because you’re bad at it. It’s because of the way you’ve been conditioned to sell. That’s what we break down in module 1.
You’ll:
Understand how societal messages about 'good girls' and 'being nice' have shaped your relationship with selling
Discover a whole new way to show up for yourself and your business that means you can sell YOUR way
Learn to recognise when you're operating from conditioning vs. what actually works
Module 2: Fall in Love With Your Offer
When you love what you’re selling, it makes a world of difference. You sell with confidence, you attract the right people, you shout about it from the rooftops without worrying about being ‘pushy or ‘arrogant’. Get ready to boldly own how brilliant your offers truly are.
You’ll:
Discover what tweaks you need to make to your offer so you stop doubting it and fall in love with it.
Adjust your pricing so it feels good, and you feel confident saying your prices out loud.
Fall in love with your offer and it’s impact, so you reach a headspace where you can’t WAIT to tell people about it
Module 3: Calling in your Right Fit People
If you believe you need a big audience to make more money, this module will calm your fears! This is where I teach you the joy and ease that comes with selling to YOUR right people - no matter what size your audience.
You’ll:
Stop trying to please everyone with your offers and get focussed on attracting your right people.
Practical tools to get showing up and building your community as you are.
Unlock 5 mini selling quests to get you selling and connecting with your right people.
Module 4: Creating content and asking for the sale
We make this money making stuff so complicated. But once you’ve unpacked your conditioning around money (in modules 1-3) it’s time to show up and sell consistently - that’s when your sales build and build.
You’ll:
Find YOUR way to create content and take up space online.
Create YOUR selling approach that gets you selling constantly and building your community.
Unlock YOUR way to making more money, without compromising your values and without the ick.
“Before joining Sell That Thing I felt stressed and nervous about selling, I felt that I was just really bad at it! 4 weeks later I feel more confident in my ability to sell, This has allowed me to show up more regularly as myself online and create offers that feel so much more aligned to how I want to work.”
Amy from Amy Lou Creates
“Since joining Sell That Thing, I've realised I have some deep-seated beliefs about my worth which need to be addressed. This has allowed me to be much more gentle on myself when increasing my visibility and asking people to pay for the work I do.”
Catrin Kemp, Founder & Director, The New Mothers' Writing Circle.
And there’s more…
To support you in transforming your mindset and habits around selling…
Voxer office hours
Live access to my support during Voxer office hours (second Wednesday of each month - 3 months access). Voxer is a free messaging app where I can answer your questions, give you feedback and support.
Practical workbooks
Workbooks that get you planning your sales activities, challenge your thinking, and take your learnings deeper - so this course transforms your sales approach long-term.
Take it at your own pace
You’ve got the freedom to take this self-paced course as slowly as you need to, or binge it in your PJs like a Sunday in front of Netflix.
12 months access
…to all the course materials, so you can dip in and out of the videos, as well as revisit for a refresher or selling-motivation boost
Sell That Thing gives you permission to sell as exactly who you are - someone who's brilliant at what they do and deserves to make great money doing it.
Of course I’ve got more up my sleeve to get you feeling confident with selling
BONUS WORKSHOPS
The Pricing workshop with me
Everything you need to put an end to the overthinking around your prices and finally set prices you feel totally confident about, and finally stick to.
Review and adjust your pricing so it feels right and inspires you to do your best work - no more fannying around with your prices every 5-minutes.
Tackle the ‘affordability’ myth so you can stop worrying about overcharging or resenting undercharging.
Download my pricing flowchart that enables you to navigate your feelings around pricing and find a price that you feel great about.
Handling Objections - with high ticket sales strategist Leah Gregory
Learn how to handle objections whilst treating your people like the human beings they are.
Understand the difference between objections and excuses
Learn how to navigate real objections sensitivity
Avoid excuses altogether - taking your potential client from “I can’t afford it” to “I can’t afford not to
"Before joining Sell That Thing I felt I had to be accessible for everyone, I didn’t want to be elitist about selling, 4 weeks later I feel lighter and more peaceful. This has allowed me to find a price that I feel comfortable with and can go out and sell it, understanding that I have to work with the right people for ME.”
Aurora. Founder of Aligned Beings
Sell That Thing has allowed me to actually talk about my paid offers via social media and my newsletter; and to do it from an energy of excitement and desire, vs smallness and fear!
Angel Sullivan
Start making more money without the ick TODAY
Get instant access to:
4 packed modules that’ll transform your money mindset and get you actively selling in a way that feels good.
12 month’s access to all course materials so you can come back for a refresher whenever.
A community space to ask questions and feel supported.
My unique, and proven recipe to showing up as you are and making more sales without compromising your values.
Bonus workshops that put an end to overthinking your prices and feel confident in handling sales objections… in a human way.
Your investment options
1 payment of
£497.00
3 x monthly payments of:
£167
Get ready for a unique take on selling that allows you to be YOU, so you can sell and make more money - unapologetically.
If you’re finding selling hard, it’s not you, it’s them.
You’ve been conditioned to stay small and play nice in your marketing. But that’s not going to work when it comes to actually selling what you do!
Sell That Thing is where you FINALLY figure out how to make money - without the over thinking and the ick.
Because selling becomes easy when you understand why you found it so hard.
Hi, I’m Ray.
Back in 2016, I discovered we had £7.50 left in our bank account. Not in one account - in total. I hadn't checked our accounts in four years (yes, really), my husband had recently left his job to start a business, and we had two small kids
We were properly stuck - borrowing from family, going on benefits, maxing out credit cards, the whole nine yards. But when all those options ran out, something shifted.
I stopped having time for all my usual stories about selling. You know the ones - "I don't want to be pushy", "What if no one buys?", "What if they think I'm greedy?"
With two small kids and no backup plan, I had to start selling. Not perfectly. Not according to anyone else's rules. Just... selling.
Within 4 months, I'd had my first £7.5k month.
What I learned changed everything: when you stop trying to sell "right" and start selling as yourself, making money becomes so much easier.
(And no, you don't need to hit rock bottom first - that's why I created this course!)
As Seen In Happiful Magazine
“Encouraging women to stop making themselves small, to stop apologising for existing, and to stop holding themselves back from pursuing their dreams, Ray is an empowerment sensation.”
“I have a course currently on sale that I genuinely don’t think would have happened without Ray’s course. I had gone into fear and was hiding, but now I’m back from behind the curtain and sales are coming in again.”
Karen Staniland-Platt
“This course has been such an eye opener and exactly what I needed.”
Jenny Lewis
“Thank you so much, Ray for Sell That Thing, it’s helped me get comfortable and have fun with selling! My mindset has totally shifted and it’s been so integral not only to the business, but for me as a person.”
Lauren Rand
You're a business owner who cares deeply about making a difference AND making money. (Yes, you can want both!)
That's why Sell That Thing is different: we explore both the practical "how to sell" stuff AND the feelings around it. Because that's how you create genuine success - by selling in a way that honors both your ambitions and your values.
THIS COURSE WILL BE A GAME CHANGER FOR YOU IF
* You're ready to stop letting overthinking block your success
* You want to make more money without compromising who you are
* You're done with trying to follow someone else's selling "rules"
* You know deep down you're meant for bigger things
* You're tired of watching others succeed while you stay stuck in your head
DON’T BUY THIS COURSE IF
* You're looking for get-rich-quick promises (I don't do those)
* You're not ready to look at what's really holding you back
* You think feelings and emotions are "nonsense"
* You're not committed to creating an inclusive space
* You're looking for a magic bullet because…there isn’t one!
Here’s what students are saying about the course
FAQ
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You can get started right NOW! This course is self-paced, meaning you immediately get access to all of the materials when you sign up, and you can take it as slowly as you need to, or binge it in your PJs like a Sunday in front of Netflix.
You get 12-month’s access to all the course materials, so you can dip in and out of the videos, as well as revisit for a refresher or selling-motivation boost.
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If it's speaking to you then yes! You really don’t need my permission to join, having said that feel free to pop me a message to check if that would put your mind at ease.
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Maybe you’re questioning, I'm just not sure now is a good time to invest in something like this...what about the economy? What about the wars going on? Can I really sell more now?
Ask yourself is your business not making money because of the economic issues we are experiencing or could it be because you are not comfortable with selling right now? How much are your feelings around selling impacting the money you’re making. Get honest with yourself. As for the unrest we are seeing, there is always unrest somewhere. It’s my belief we do more good by a. supporting ourselves well and b. putting more money in the hands of people who give a shit about the many issues in our world. To me this kind of unrest is motivation to make more money, not less!
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Do you have an idea for something? Do you have some kind of social media presence? Do you feel like you're at the stage where you can make a plan and make this thing happen? If the answer is yes to any of these then we're good to go, and if you're still not sure pop me a dm or an email and we can chat it through.
Still reading? Let me guess...
Part of you is thinking "this is exactly what I need!" while another part is coming up with all the reasons why you should wait, or why it might not work for you, or why you should figure it out on your own first.
That voice? That's the same conditioning that's been keeping you stuck. The same thinking that has you creating endless content but rarely making offers. The same patterns that have you changing your prices every other week.
What if you decided to do something different? What if you decided to learn how to sell in a way that actually feels good?