Episode 79: Selling through the Silence with Elizabeth Stiles

I’m kicking off the first episode of 2023 with the brilliant Elizabeth Stiles! Elizabeth is a fashion & textiles brand consultant, who takes us on the journey of venturing into her own business after 15 years of experience as a buyer & sales manager for the likes of Next, New Look, River Island & Urban Outfitters.

Through online courses focused on selling & visibility, Elizabeth helps launch & scale independent brands. We talk through how she built the business that’s let her follow her passion of helping creatives make more money, including the realisations that come with launching, visibility, and persistence when selling and marketing.

Tune in for great advice on how to keep showing up even when reception feels quiet (and the benefits that will follow,) as well as how to find your footing in what you love to do.

You can find Elizabeth at

https://www.instagram.com/elizabethstilesuk/

https://www.elizabethstiles.co.uk/

QUOTES

“Selling has so many negative connotations to it… it's weird, it's pushy. But I was really good at selling and I was just nice. That’s it. If people like you, they want to spend time with you. And then if they want to spend time with you, you can show them nice stuff. And  if they like your nice stuff, then they'll buy it.”

“When it's quiet, those negative voices like to creep into that space of silence and fill it really, really loudly with, ‘Nobody wants to hear from you. Everyone's unsubscribing. Everyone's unfollowing.’ It can seem like that, but meanwhile there are other people following and other people subscribing.”

“How do you buy as a consumer? You are looking at something, and then your phone rings… and then you're looking at something else and the dinner's boiling over…and then the dog starts barking, the postman's here…the process could take like six weeks. But when we post one picture on Instagram and nobody buys anything, we throw our phones out the window. Calm down, have some patience with people.”