Episode 83: A Business Built on Trust

Building trust in your business can feel like a minefield of questions. Maybe you’re someone who worries that building trust feels manipulative, like you’re trying to make your clients feel a certain way. Every time you post, go live, have a sales call, you worry about perceptions: am I ‘professional’ enough? Does being ‘professional’ equal trust? Am I being visible in the ‘right’ way?

If any of these thoughts have crossed your mind, tune in for the discoveries I’ve made around getting comfortable with showing up in your business as the complete and evolving human you are.

When it comes down to it, trust is a biproduct of you being you. It’s all about inviting people who are drawn to the authentic you (and being comfortable repelling those who aren’t!). That way you’ll create an audience full of people who want to buy from you… listen in for tips on how to put this to action within your business!

QUOTES

“The question is not, is it manipulative to build trust with people before they buy? The question is, what are you doing? Because can it be manipulative? Sure. If it's done in in the wrong ways. But are you actually being manipulative? What is your intent?”

“We get it into our heads with these people that we've gathered to our audience: what if we put someone off? They're either gonna buy, or they're gonna go. Those are their two options. We're gonna make them buy, but if they're there and they're staying, that's their choice.”

“The energy I want you to embody with all of this is that they come to you. It's ‘they come to you’ energy.”

“When you know that there are plenty of people, you are free to just continue speaking to the ones that you do connect with”