Episode 67: Community and Sales: Bringing Humanity to Your Marketing with Eli Trier
This week, my guest is the wonderful Eli Trier! Eli is a community builder for Quiet Revolutionaries, who helps introverts with big dreams to build thriving, engaged communities around their businesses, so that they can make a massive impact, find their dream clients, and make their corner of the world a better place.
Eli and I talk through why community projects are a thoughtful and active way to combat toxic sales tactics, and one of many shifts we can make in a world has gotten wise to online sales tricks (and is tired of them!). Eli gives fantastic advice on how to really listen to your audience, and focus in on giving them what they need instead of putting all your energy into arbitrary growth and numbers.
Tune in for more on bringing your humanity to sales, facing our fears around not being loved, and why social media and marketing are NOT synonyms!
About Eli:
A long-time business owner, Eli Trier knows first-hand the power of human connection to build a business, and her unique approach got her featured in The FT Guide to Business Networking. She specialises in introvert-friendly, sustainable marketing techniques, including her unique Connect-Nurture-Grow method for creating abundant and engaged communities. When she's not working you can find her curled up with a book, painting, or hanging out with her husband Lars.
You can find Eli at:
https://elitriercommunities.com/
https://instagram.com/elitriercommunities
REFERENCES
Burnout: The secret to solving the stress cycle by Emily Nagoski
QUOTES
“We can't build audiences in the same way as we could five years ago. As a culture, we are fed up of constant streams of content. We've got content shock. We've got social media shock. We are so much savvier – we can spot all these tricks and things, and we are really pissed off when we fall for them. But if you are actually in conversation, in community with the people that you are trying to serve, you serve them a hell of a lot better because you actually know what they want, what they need, where they're struggling and where they're falling down, and how you can help them.”
“The key, really, is to learn how to be okay, or know that you will be okay if people don't love you. If you are just showing up and you are just like, here I am. If you want it, it's here. If you don't, bye. Having and cultivating that sort of feeling is the secret to universe”
“In the online space, but also in business in general, there’s this idea that if you are not growing, you're dying. So constant growth on growth, on growth, on growth, for no purpose other than to amass more and more and more, it's a never ending thing. That's not really relevant for those of us who are running little one person or, you know, one or two people businesses from the comfort of our own homes.”
“The first thing you could do is to make sure that you have your own platforms in place. The stuff that you own - stuff that you have complete control over: an email list, a blog, something that doesn't rely on the whims of anybody who is offering you a free service and using you as a content farm to make billions off your labour.”
“I don't feel like you do have to earn the right to sell. You're a business, you're allowed to make money. I do think you have to earn the right to people's attention. I don't think you're entitled to anything there. But I don't think you have to earn the right to sell.”