Episode 60: It’s All About Trust with Lauren Derrett

In this episode, I’m speaking with the wonderful Lauren Derrett! Lauren is the founder of Wear 'em Out, a new reusable period pad that’s taking the world by storm. Lauren left school at the age of 14 and has tried her hand at many dead-end jobs alongside motherhood, it wasn't until she launched her brand aged 46 that she finally felt on the right path.

Lauren and I talk through the unique investments and pressures that often come with running a product based business and how money can be linked to each one, like the sense of commitment that overhead costs can create or the complexity of working with so many supply chains.

When it comes to showing up and marketing a business, Lauren knew her messaging might be a tricky one to make accessible – between period products and sustainability, there are those who would quickly shy away! But Lauren has realised that when she shows up as herself and guides her customers with confidence, it reflects in her money-making.

Tune in for more chat on how to trust yourself in your business, and how showing up will build trust with your customers or clients too!

You can find Lauren and Wear ‘em Out period pads at:

www.wearemout.co.uk

Insta @wearemoutpads

Facebook @wearemoutpads

QUOTES

“There's been times throughout the last two years where I have been like, I cannot show up this week. I just can't do it. And our sales absolutely nose-dived. I have to be present. I have to be using my messaging all of the time across all of the platforms, doing everything that I can to kind of break down so many taboos and stigmas…to get the message across.”

“If I hadn't thought I was beyond certain things happening to me, I'm not sure this would've happened…if I had been a bit more like aware and conscious of keeping an eye on those things. I've done it a few times. And I think this is something that I'm really glad you are mentioning. Cause I don't think people talk enough about it: people talk a lot about the struggle to get something working. They don't talk a lot about how hard it can be when it works.”

“I don't know what I'm f*****g doing, right? You know, every day I'm winging it. I'm getting up and doing it. So there's gonna be plenty of times where we go, “actually, I tried that and that didn't work.”