Episode 49: Forget the Algorithm with Amanda Perry

This week, we’re speaking with the incredible Amanda Perry, founder of Soup Agency and digital growth expert.

If you can’t figure out why Instagram just isn’t working for you lately, then this is a must hear. Amanda breaks down the rollercoaster of running an online business between the start of the pandemic to today, and the knock-on effect that every unexpected change has had on our marketing.

We talk through how to create an ecosystem of marketing sources, and the huge benefits of not putting all your eggs in one digital marketing basket. We confront the habit of marketing only on Instagram (one that so many of us have fallen into!) and chat through how to strengthen the foundations of our businesses by expanding to other platforms in an intentional and impactful way.

If you’re ready to stop worrying about the algorithm, then this is an absolute must hear.

You can find Amanda at

https://www.amandaperry.co.uk/

and on IG @amandaperry

REFERENCES

Vanessa Lau - Blog

Daniel Murray – Marketing Millennial Podcast

QUOTES

AMANDA:

“It's really easy to create a house of cards, business.”

“What I love about where the industry is now, and online businesses in general - I think it applies to coaching as well - is that we are going to be forced to go back to… building really strong foundations. Because you are not building an Instagram business in 2020 to one that will be sustainable.”

“Let's stop going: I post on Instagram and then sometimes I copy that over to Facebook or I'll repurpose it on Facebook…and I try to do LinkedIn but I don't really do it. Let's stop thinking about that and start from the objective. And the purpose and the objective is to attract new customers, bring them back time and time again and give them a great experience. So how can we do that? And what platforms do we need to be on?”

“I think we're so used to this idea of automating and making it easy and you know, how can I do this four hour work week and all this? And maybe we just need to realise that that… that's not how we're going to build these businesses we can be really, really proud of.”