Episode 43: Bringing Ease to your Business with Katrina Young
I know that so many of us as business owners can be intimidated by systems (raising my hand on that one!). This is why I’m so excited that the amazing Katrina Young joined us for this episode. Katrina is a Multi-award-winning consultant and specialist who works with organisations, corporations, SME’s, and business owners to design and build digital, tech, and innovative growth systems.
Speaking with Katrina has me absolutely inspired by how systems can make space for more YOU in your business! Listen for some chat about how to leverage tech in your favour, creating systems that prevent burnout by enabling you to not be the only asset in your business. With a plug and play approach, tech can create room for the human side of your business and bring ease to your moneymaking.
Katrina also shares her story and a bunch of insight on high ticket offers and giving yourself permission to keep learning and building. Definitely one not to miss!
About Katrina:
Named as one of the top 40 Digital UK Women to watch 2020, Katrina is a Business Consultant, Online Innovation /Technology Enabler, Digital Transformation and Marketing Specialist. With over 23 years of extensive experience as a Marketing Strategist, PMO Manager, and Digital Business Transformation Analyst, Katrina supports brands to market their services, monetise their digital assets and content to engage and aggregate content to their audiences through lead generation and automated sales funnels.
You can find Katrina at
https://www.katrinayoungconsulting.com/blog
https://twitter.com/KYConsultingD
https://www.facebook.com/katrinayoungconsultingdigital/
I also mention my upcoming event Gimme More, a day of workshops to get you inspired by just how much money you can make! Gimme More will be live on 31 January, with a replay available. Check out all the info and sign up here: https://www.raydodd.co.uk/gimme-more
QUOTES
KATRINA: “We need to stop attaching our self-worth to our products and services, and more to our expertise and knowledge.”
KATRINA: “Some people say, ‘I just really want to have a high-ticket offer’. And I'm like, it's not linked to who you are or your self-esteem - it's like what they get at the end of it. And then they brainstorm the package with a whole different mindset.”
KATRINA: “I see the fact that a business owner gets burnt out because they're the only asset in their business. So ultimately the systems and tech become a cash generating asset.”
RAY: “I sometimes feel like part of the reason people don't sort tech, and this is very much a subconscious thing, but it's that it brings ease. And we feel guilty about making money easy.”
KATRINA: “When I work with a business owner, we look at the… ecosystem that you might have: your team, and outsourcing tools, and tech…And that ecosystem allows you to plug and play and say, I'm going to take a month off.”
KATRINA: “I say this to my parents when they’re like, ‘why are you always learning?’ I'm like: ‘well, it was different back then. Now I need to catch up’. And also, as a mom returning… it's like, wow, no school run? Who am I? So now it's filling that time up and it's like, actually I need to do this. I want to do this. Before I didn't have permission cause I had a role.”