Episode 16: Doing the Real Work, with Fleur Emery
Can I just say - a huge thank you to everyone that has left a review for the podcast recently, it’s been amazing and very much appreciated!
So today's episode is with the brilliant Fleur Emery. Fleur is the founder of REALWORK, which is an online co working space. She explains how that works during the episode.
And what I loved about this episode is that, after we'd done this interview a couple of months ago now I think, as Fleur said, we got off to a slightly rocky start in that I brought up a post of hers that she said she doesn't really stand by that now. So you'll see how that plays out. But we recovered well, we did well. And it was just really lovely to speak to Fleur.
She's such an experienced entrepreneur, essentially, and it's so nice to hear from people with her level of experience in this space and I think it's really important as well, so I hope you enjoy the episode!
REALWORK is an online co-working space for women; an action-based community where female founders and freelancers up-level their business fast.
WE TALK ABOUT…
3:56 Fleur introduces herself and her business journey
5:19 Real Work
9:38 Fleur’s Instagram post - “Will you hate me when I’m rich?”
13:27 What led her to creating Real Work
15:58 Acknowledging money privilege
17:07 Failing after success
17:50 How getting data from failure led to her new venture
19:03 Selling her membership
20:42 Investing in an opportunity
22:20 There is no marketing trick to success
21:40 The power of community
24:50 Charging without a solid plan
26:52 Interating - low risk experimenting
27:25 Brinkmanship
29:48 The podcast effect vs polished media
31:48 Earning in a pandemic
33:40 Self awareness in the face of criticism online
36:10 Selling mindfully
38:43 Will there be a book of Fleur’s colourful life?
42:44 My quickfire questions
FIND OUT MORE
Find out more about Fleur at www.doreal.work
Follow her on Instagram @doreal.work
We referenced the following book:
Red Carpets and Other Banana Skins, by Rupert Everett
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This episode was edited by Emily Crosby Media.