Episode 51: Find Pleasure in your Business with Lauren Elizabeth
This week, I’m speaking with the brilliant Lauren Elizabeth!
Lauren is a Courage Coach and a Feminist Business Mentor. Her mission is to help feminist coaches and creatives deprogram from oppressive patriarchal conditioning so they can make a more massive impact in the world and have a life and a business that lights them the fuck up.
I was so excited to hear Lauren speak about finding pleasure in your business in a way that I’ve not encountered very often. We talk about how finding joy in your work is what makes it sustainable, an approach that can stretch from your day-to-day, to working with clients, and even throughout your content.
With so many of us preoccupied with the (dreaded) algorithm, Lauren gives tips on how to shift focus from follower count and statistics, and into true engagement with the clients that you can serve best.
Your business shouldn’t feel like a chore, so listen in for some tips on how to make it the opposite!
You can find Lauren at
www.laurenelizabethcoaching.com
Insta: @lauren.elizabeth.coaching
Community: www.feministbusinessnetwork.com
QUOTES
“Any of us who live outside of the norm are very much told how we're supposed to be. And I would say, noticing in myself and in my clients, how much those ‘supposed tos’ is and how much those ‘shoulds’ were keeping us from being our full brilliant selves.”
“Patriarchy says we should always be doing. Capitalism says we should always be producing. And like, if we deprogram from that a little bit, to the extent that we can, what does consistency - like creating consistent content or showing up consistently in your business - look like for you?”
“I've been like hovering just below 3000 followers for like a year. And part of me is like, come on, I just want to get to 3000 followers. And the other part of me is like, those like 60 people aren't going to make or break my business.”
“Growth and engagement is important in that it like feels good, but ultimately what matters is our ability to connect with our best fit clients. And if we're doing that right, if we're connecting with our best fit clients, then the strategy is still working”
“Often the, the sort of container for a niche is focused specifically on the problem and a person's identity markers… I'm not opposed to talking about like the pain points. I think those things are still important to address, but I don't think we need to lead with them. I don't think that that needs to be the centre of our work.”
“I think what it takes is a sort of embodied approach to this work… noticing a ‘should’ and then taking some time to like sense it, like, where is that coming from in my body? Where is that coming from in my memories? Who told me that story?”